Posts Tagged ‘BA’

Bookselling Academy: Seduce your customer!

In Bookselling Academy on April 7, 2009 at 8:34 am

Bookselling Academy on In-store Marketing

We are delighted to announce that the International Booksellers Federation (IBF), the Independent Business Forum of the BA, The London Book Fair and the International Congress of Young Booksellers are jointly organising a one-day seminar, ‘Seduce your customer’ on the 22nd April 2009 at the London Book Fair at Earl’s Court from 9am till 5pm. This event is an excellent opportunity for internationally minded booksellers to enlarge their horizons and to embrace new ideas. The speakers at this event are:

Claudia Bollenbacher, Consultant, Store Design
Damian Horner, Freelance Marketing Consultant
Elaine Silverwood , SilverDell Bookshop and Ice Cream Parlour
Elyse Godsworth, Regional Manager, Waterstones, Waterstones
Fran Dubruille, Director , EBF/IBF
Jeff Clark , In House Designer, Foyles
Zamir Cajee, Marketing Director, www.UKWebco.com

It is the first time that the ICYB is co-organising such an event at the London Book Fair and we are very grateful to the IBF, LBF and the BA Independent Business Forum for making this happen.
There are still a few seat available, needless to say it is an opportunity to great to pass up on. You can register at:

London Bookfair

London Bookfair